Jake Paul Vs Tommy Fury Live | Unlimited Boxing |

Over the past six years, boxing has taken a somewhat unexpected, and divisive, twist which started with a fight between YouTubers Joe Weller and Theo Baker in a Brighton gym in 2017.

Following its success, a number of video content creators, reality television stars and social media influencers turned their hand to the art of pugilism; creating a new wave of fight fans and generating a whole heap of money.

Boxing aficionados feel it makes a mockery of the sport; an insult to more talented fighters who have spent years grafting and honing their craft, and still struggle to make ends meet.

BBC Sport speaks to Fury, promoters Frank Warren and Eddie Hearn and former two-time world champion Carl Frampton to discuss what Fury has to gain - and lose - from taking on Paul, and whether Sunday's fight in Riyadh can be considered a 'real' boxing match-up or just the latest instalment in the story of celebrity boxing.